Quality Bharat Mission (QBM)

Our Dedication for a Viksit Bharat

Promoting Quality as a
Way of Life Across Bharat

Quality Bharat Mission (QBM) is a national movement under the Quality Council of India (QCI), led by NBQP, to embed quality as a core value in everyday life, governance, and economic activity across India. It seeks to make “quality” the hallmark of a Viksit Bharat by 2047, aligned with the transition from Amrit Kaal to Kartavya Kaal and the vision of Quality for National Wellbeing.

OBJECTIVE

The primary objective of QBM is to promote a culture of quality consciousness among citizens, institutions, and enterprises so that quality becomes a benchmark in all facets of life, rather than just a regulatory requirement. It focuses on instilling quality thinking across domains, encouraging people and organisations to consistently strive for better standards of living and service delivery.

SCOPE

The primary objective of QBM is to promote a culture of quality consciousness among citizens, institutions, and enterprises so that quality becomes a benchmark in all facets of life, rather than just a regulatory requirement. It focuses on instilling quality thinking across domains, encouraging people and organisations to consistently strive for better standards of living and service delivery.

IMPACT

QBM is designed to gradually build a quality-conscious society by driving awareness, behavioural change, and adoption of best practices through nationwide campaigns, pledges, workshops, and sectoral programmes. Early outcomes include wider participation from hospitals, universities, MSMEs, and public institutions in quality-focused activities, stronger discourse on quality in public life, and the creation of templates for state-level and thematic quality movements, laying the groundwork for improved efficiency, safety, competitiveness, and citizen satisfaction over time.

Our Programmes

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